The Spectrum Health Network is a place based out of home digital network delivering targeted information to consumers in healthcare waiting rooms. Spectrum represents the next generation of healthcare media, practice enhancement and narrowcasting. The digital network will deliver compelling informative health and educational content providing an impactful advertising or sponsorship opportunity for corporations and brands.

A Digital Evolution

Digital signage networks in retail are driving the rapid expansion of out of home advertising, surpassing the Internet as the fastest-growing advertising medium. Why the growth? There is the ability to reach elusive consumers at a point of purchase opportunity. The advertising accountability and the emergence of digital technology-are the catalysts for the tremendous growth in out-of-home advertising. The rest of the ad industry has slowed to 6.4 percent while out of home advertising is growing at 27%